Marketing Organisation & Function

Rowan reviews, refines and builds marketing functions that will improve how your team works, how it interacts with the rest of the business and then stimulates demand.

• Marketing planning & strategy
• Marketing organisation design
• Marketing process improvement
• Marketing audit 

Improve your Marketing Function & Planning

Whilst most marketing activities have their own specific objectives, such as creating awareness and generating leads, those objectives must be aligned with higher-level sales and corporate objectives. 

We review the Marketing function and management structure to establish:

• whether the marketing function is the right size and design for the current business activity and the type of cross-business interaction they have
• that there is sufficient management control
• that objectives are aligned to corporate and revenue targets
• how performance is managed, including reviews against metrics and targets, management coaching and training