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"Developing the right product is sometimes the easy part, getting to market & selling it profitably is where most fail".
Whether you're trying to diversify in to new markets, launching a new product, or simply need good marketing support to help generate sales, sometimes the best solution is to get external help.
| You Need |
Rowan's Solution |
| To improve your marketing function & planning |
We review, refine and build marketing functions that will improve how your team works and how it interacts with the rest of the business.
- Marketing planning & strategy
- Marketing organisation design
- Marketing process improvement
- Marketing audit
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| Product development assistance
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Market research can provide all the stats you could wish for. However market intelligence will tell you more than research, it will put you in the strongest position to deliver a product that customers want.
- Emotional drivers, form and function
- Pricing, potential profitability
- Market dynamics
- Competition
- Test selling
- Positioning
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| To find and exploit new routes to market |
Depending on your strategy Rowan can help you with direct, channel & reseller identification, opportunity portfolio management and contract negotiation.
- Market entry strategy
- Implementation
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| Communications, messaging and sales support material |
From brochures to website, direct marketing to PR, Rowan can deliver integrated communications that resonate with your audience.
- Value proposition development
- Sales message construction
- Marketing support services
- Marketing collateral
- Tactical/campaign marketing materials
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| To resource the change needed to meet revenue & profit objectives |
Rowan provides ongoing, outsourced marketing support services to lead the change and bring in the revenue. |
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