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Metrasens increases turnover thanks to Rowan |
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A highly innovative new product developed by Metrasens to help prevent accidents during MRI scanning is becoming increasingly successful thanks to Rowan. "I am anticipating an increase in our turnover of between £60k-120k on the basis of the sales and lead generation work they did for us."
A highly innovative new product developed by Metrasens to help prevent accidents during MRI scanning is becoming increasingly successful with the help of sales & marketing specialists the Rowan Group. The new product - Ferroguard® MRI - is an unobtrusive and easy to operate alarm system designed to detect ferromagnetic objects and prevent them from being taken into hospital MRI suites, where they could cause accidents by being attracted into the powerful magnetic field of the scanner.
Metrasens was ready to go to market with a fully developed product and a good knowledge of their target market, but they needed additional effort with their sales and marketing activity. Working with Rowan helped Metrasens increase sales activity and raise the company profile, creating increased interest and a high number of qualified sales opportunities. Metrasens first contacted Rowan because they needed assistance with their sales process. Rowan, published experts in improving sales performance, used its experience to provide a professional sales support service, which included advising on the existing sales strategy right through to implementing direct marketing campaigns and lead generation activity. The Rowan team delivered the targeting and data strategy that focused on NHS and Private MRI Suites in the UK, allowing key Metrasens staff to continue in their role of growing and running the business. Rowan also helped Metrasens to target its key audiences and delivered significant results in arranging sales appointments and qualified leads. Thanks to Rowan, Metrasens now has decisions pending with some of the most prestigious hospitals in the UK. Metrasens Director, Dr Simon Goodyear, comments: "Rowan has created the potential for us to tap into a seamless sales operation. I am anticipating an increase in our turnover of between £60k-120k on the basis of the sales and lead generation work they did for us. We are delighted with the results they have achieved in such a short amount of time and look forward to working with them in the future." David Owen, Marketing Director of Rowan, said: "We have a lot of expertise in the medical and pharmaceutical sector and this was a project we could really get behind. We achieved excellent results with our sales process and lead generation activities and in developing a robust sales platform to fuel future growth for Metrasens" Rowan Group helps a wide range of businesses, from major companies to start-ups, to make their sales and marketing more successful and deliver increased revenue and profits. The company specialises in taking a hands-on approach to help its customers improve revenue performance. Where other consultancies are well-known for weighty reports on what needs to be done, Rowan gets involved at the sharp end, leading change from the front and becoming part of the client's team. Combining the best in practical sales experience and the highest quality business processes, Rowan helps businesses by delivering improvements in top-line performance and commercial outcomes. From getting innovations to market to leading transformation in sales, Rowan focuses on the top-line to help customers meet and exceed revenue and profit targets. |
